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Archive for Maxine Clarke

Maxine Clarke and her $100 dollar bears

Maxine clarkeSo this weekend I spent over $150 dollars on 3 teddy bears  for some very excited little girls. We were are the “Build-a-bear” store which is the brian child of Maxine Clarke aka “chief executive bear”. so why is this chick so yummy? well if Im spending $150 dollars and she has hundreds of stores you can bet she has made over 250 million dollars.

All through an idea that came to her while she was shopping for Beanie babies with a 10 year old. Having worked in retail for a while she decided that the retail experience was stale and boring. So she decided …like most yummy chicks do…I can do it better …and she build the build a bear experience where kids can come and build thier own bear…clothe it, name it, get a birth certificate, get a passport…come back and shop for rollerskates for your bear, running shoes, a back pack, a stroller…anything your kid wants and tht your wallet can handle.

The bears themselves are cute as hell and the shopping experience fun and customer service youthful and child like…we spent lots of time just deciding what clothes to buy it was fab. And the result is a bond with those bears because we actually gave birth to them …in a manner of speaking…kids even put a little heart that had been blessed with some good vibes into the bear before it got closed up….lovely

Maxine is a yummy chick because she acte on her idea and ….boom yummy chicks make things happen.

Check out the experience: